A lot of business owners are looking for a way to make their online stores work more efficiently, and a lot of them have found a good solution. If you have a Facebook profile for your business, and if you are running your e-commerce via the Shopify platform, then we are here to tell you that you need to integrate Facebook Shopify store. This is not just another hyped up strategy that people are doing at the moment, but we believe that it is something that actually works and we’re going to be talking more about it in the article today. If you want to learn more about the integration process, about some of the pros and cons of the strategy and to learn some useful tips before you start using it for your business in the UK, then make sure to keep reading until the end.
The process of integration
First of all we’re going to talk to you a bit more about the process of integration itself, just to show you how simple and easy everything can be and that it really doesn’t require a lot of work on your part. Of course, you will have to have a Shopify store as well as a Facebook business profile. The great part about working with both of these platforms together is the fact that they have been built in a way so that they can work intuitively on their own, which makes things a lot easier for you as the user. Once you have your profile set up all you have to do is go to the shop if I store and find the “get started” button. During this whole process you will have to enter your email a few times, your business name and answer some questions about your business in order to help the platforms work better, but other than that everything is a step-by-step process that is very simple to follow and completely explained to you as you go. So, if you were worried that this integration will be complicated and you wouldn’t be able to do it on your own, then now is the time for you to reconsider that.
The pros and cons of Facebook & Shopify integration
Like every strategy out there, the integration of Facebook and Shopify also has some definite pros and cons that you need to keep in mind before you start implementing it to your business in the UK. The first and most important benefit that you will get from these two platforms is just that, both of them at the same time, working to get your business to top efficiency. Each of these platforms has amazing tools, Facebook for increasing your brand visibility, Shopify has some incredible tools for every kind of management that has to do with your business, and the combination of the two can really help you improve your business immensely. Another great thing that you need to keep in mind is the fact that you won’t actually have to build your website from scratch, like is the case when you are only working with Shopify, since the infrastructure is already completely set in place and all you have to do is create a profile and add your products.
A downside that you need to be careful of is the fact that a Facebook store can really easily distract your customers. When they are on your Facebook store they will also be able to see all the posts going around on Facebook, and that can really distract them and stop them from buying a product and instead end und up turning to something else. Because of this you have to really make sure that you have the right marketing strategies in place that will help you keep your customers’ attention. Also need to be very aware of the comments, because everybody knows that anybody can come on to your Facebook page and leave any kind of comment they want, regardless of whether they’re actually your customer or not. Reviews are something that should always be encouraged because they build trust with your customers, however there is a lot of negativity that comes with Facebook and that is something that you’re going to have to learn how to deal with and how to leave a good impression on the people that are your real customers despite any bad comments that may come up.
Useful tips to keep in mind
Apart from considering the pros and cons when it comes to integrating Facebook with Shopify, you also have to keep in mind that Facebook has a lot of rules and regulations that you need to follow. First of all, there are some products that are not allowed to be sold on the platform. These are things like alcohol, firearms and a few other types of products, but the point is that before you decide that this is something that you want to do you need to make sure that Facebook will actually allow you to sell your products. Another very useful tip so we can give you is that you should actually start your business page as a business page only in the beginning, and only turn it into a Facebook store after you have gained a decent amount of followers. Once your store goes active those sales can start immediately if you have those customers, so this is something that is really useful to do. A lot of people tell you that you can start selling on Facebook with Shopify immediately, however this is not the case and need to know that it may take up to 48 hours for your store to actually become active, which is an important piece of information to know, especially if you are in a rush.
Now that you know more about the process of integrating Shopify and Facebook, hopefully you are encouraged to go and try it out for yourself and see how it works out for your business in the US. You will get some amazing benefits, as you can see from the article above, and despite a few downsides, we know that your business will be able to work at top efficiency. We hope you enjoyed this read and that it has been useful to you.